Building a personal brand from zero. In public.

I’m Dave, technical co-founder of Kinde and lifelong builder.
For years, I stayed behind the scenes. Head down, shipping product.
Now I’m stepping out to build a personal brand, from scratch.

This newsletter is a real-time look at that process. I’ll share what’s working, what’s not, and the messy stuff in between.

You'll get:

  • Practical strategies for growing an audience (without selling your soul)
  • Behind-the-scenes on how I repurpose content across X, LinkedIn, YouTube, and podcasts
  • Lessons from building multiple SaaS products and growing a calm, high-output team
  • Honest reflections on balance, focus, and staying human while building in public

Whether you're a technical founder, indie hacker, or just starting to share your ideas, you’ll find something useful here.

Subscribe to follow along and maybe build yours alongside mine.
No fluff. No spam.

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